Why People Fail In Network Marketing And What You Can Do About It

by Andre Vatke

It's not a big secret that 97% of the people who get into network marketing fail. Most of these people fail not because they have the wrong MLM company, poor upline support or even crappy leads.

Most people fail in network marketing because they simply don't have enough motivation to drive them to do the actions they need to do in order to succeed. In short, they don't have a real enough "why." Notice that I said "real" and not "big" enough. It's important to draw that distinction here. Big dreams are great as are big goals. In fact, I haven't met anyone who doesn't have some big fantastic dream floating in his or her head somewhere.

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When you put it in terms of the network marketing business, most people want to be rich, drive

a fancy car, live in a 5,000 square foot home and go on lavish vacations. It's just that very few are willing to actually work for it. Once they find out it's not as easy as they hoped they give up or worse yet go on spending money on one get-rich-quick scheme after another.

That's where the big problem in this industry originates: unrealistic or even fraudulent advertising. It's why the majority of the people on the outside of this business see network marketing as a scam.

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Marketers capitalize on the greed and desire to get rich quick to draw prospects into their programs. Make big promises, up-sell the potential, talk about a few (mostly fluke) successes and most of all, make it sound really easy. But that's not how it works in the real world.

What does all this hype do for the prospect? It causes them to have false expectations. They expect things to be easy and they expect quick, massive results. They expect to simply push a button and in return have a never-ending stream of cash coming from their mailbox. Is this realistic? No, of course not. And what happens to the prospect that invests money into a "system" like this only to find out that it doesn't work? They get frustrated and many if not most quit to move on to something else or even leave the industry with yet another story of "MLM scams."

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