Habits of Effective Selling Techniques (Part 2)

Habitually thinking about each of these elements of the sales process, and how each of them could be improved, is the key to increasing your sales, your revenues and your profitability.

Prospecting

The first habit of top salespeople is that they think about prospecting most of the time. To succeed greatly in sales, you must develop the habit of “spending more time with better prospects.” You must develop the habit of prospecting and looking for new business 80% of the time. You must be prospecting morning, noon and night. You must never relax in your prospecting efforts until you have so many customers that you do not have enough time left in the day to sell and satisfy all the people who want to buy from you.

Relationships Are Everything

The second habit for sales success is the habit of focusing on the relationship before anything else. You should focus on establishing rapport, trust and credibility with each prospect from the first contact. The most successful salespeople, once they have identified a key prospect,

How to Sell Products (Part 1)

“An average product that is aggressively sold by first class professionals will dramatically outsell a superior product that is sold in a mediocre way by untrained salespeople”. 

So here's what I've learn't that You should know.

1.  It’s all about marketing. Would you buy glue that doesn't stick very well? What if you put the same product on the back of little pieces of paper and call them post-its? What about an anti-bacterial solution that isn't strong enough to kill germs on furniture surfaces? No? What if the seller changed it to an antiseptic mouthwash that cures bad breath and called it Listerine?

2. Target your audience! You may win some new converts by trying to get as many people to see your products as possible. But if you have a limited budget, it helps to try to market to those who are already looking for your kind of product. Notice most ads have very positive, hyped up words that target hopes, dreams, greed etc? You are selling a want, not a need. You have to turn the want into a need.