Lead With The Product To Recruit

Most of the times it makes sense to lead with the product as oppose to leading with the business opportunity.

Why?

First off, there are some people who have had a bad experience with network marketing in the past. If you try to lead with the opportunity, you will immediately get shut down and you will lose out on the opportunity to sign them up. However, if you lead with the product, if they see a value in the product, they will sign up to become a customer of yours. You can then always come back later and try to recruit them.

Secondly, there are some people who are actually seeking out your product right now. If you are always leading with the business opportunity, you will miss out on those people.

Third, sometimes, particularly in the beginning stages of our business or when we run out of our warm market and are moving over to the cold market, our income may not be anything to write home about. One of the best ways to break out of a recruiting slump is to go retail some product, get a check and then use that check as part of your recruiting story.

So let's say you are struggling with recruiting and not getting the results that you are looking for. How can leading with the product help you?

Network Marketers Doesn't Know How To Do Networking

Why is it that many distributors seem to struggle with this fundamental skill that is so vital to success in this industry? It is because there are so many leaders and trainers out there that are teaching distributors that they don't need to network anymore.

Is networking important in network marketing? Yes, It's very important. Are there some people who have succeeded in the industry without it? There are, but those people are few and far between.

Case in point. The next time you go to a business overview or a training for your network marketing opportunity in your area, ask your fellow distributors how they were recruited into the company. 80 to 90% of them were recruited through networking. They were either recruited by someone that they know personally or they were recruited by someone who knew someone.

The challenge with the skill of networking is that it's not really a science.